Joint Report on the Online Workshop Trade Mark Law and Artificial Intelligence 2022, 6
On 22nd October 2021, Prof. Gangjee (University of Oxford), Prof. Senftleben (University of Amsterdam), and Dr. Moerland (University of Maastricht) brought together scholars, policymakers and private stakeholders to discuss the interface between artificial intelligence (AI) and trade marks.
So far, the scholarly debate on how AI influences intellectual property (IP) protection has mainly focused on its effects on patents and copyright. Not much attention has been devoted to the effects of the use of AI technology for trade mark law.
The online discussion aimed at opening the dialogue between trade mark scholars, AI developers and stakeholders. The purpose was two-fold. First, to understand how relevant AI tools process information relevant for brand-based commercial communication, as well as trade mark examination, infringement and enforcement, and what their limitations are. Second, based on that information, discuss the consequences for trade mark law and proposals to regulate AI systems and related data streams, identify areas of attention and suggest possible approaches towards current trade mark law and policy, including related areas, such as advertising rules and transparency obligations.
