While Schumpeter is the most quoted author in ongoing academic debates on innovation and entrepreneurship, those who cite him almost always catch the letter, but miss the spirit, of his work. This is especially true for his early writings. My aim is to strip away some conventional ideas about what should count as "Schumpeterian", or "Neo-Schumpeterian" -- in order to reveal again Schumpeter as a radical thinker -- and to argue why he is still, after more than 100 years, the best starting point by far today for anyone wanting to understand what I call "deep innovation".